How it works
One setup. One email a month. One newsletter your clients will actually read.
The process
One time
Tell us your market, your send date, and how you like to write. Upload a few writing samples if you want. We use them to match your voice. Done once, editable anytime.
Inside every newsletter
Three come from your brief. Three are researched and written by our editorial team every month, whether you respond or not.
Top of Mind
Curated monthly · TOMM Editorial
This month's story
Three of the most valuable private companies in tech are preparing to go public. What a wave of IPOs means for the economy, consumer confidence, and homebuyers sitting on stock options.
Why this section exists
"One big story from the wider world. Interesting, insightful, worth remembering."
Opening
A personal note in your voice, no header, no fanfare. Built from your brief: a closing, a client moment, something you noticed about the market. Agents who don’t respond still get something warm and genuine.
Featured listing
Your listing or recent close, written the way a good agent describes it on the phone, with feel and detail, not specs. No listing this month? We leave the section out rather than fill it with filler.
Local pulse
Hyper-local data for the ZIP codes and neighborhoods you actually cover, not county averages dressed up as local insight. The section clients forward to friends who are thinking about moving.
National picture
Rates, inventory, policy. What your clients are seeing headlines about and asking you to explain. Written clearly, without spin, so they feel informed and you look like the person keeping them that way.
Worth knowing
A story outside real estate that lands squarely in your clients’ lives, as homeowners, neighbors, people making big decisions. Useful and interesting enough they’ll credit you for sharing it months later.
The monthly brief
Every month, you get a short brief to tell us what to include. Answer what you want. Skip what you don't.
No response? No problem. We generate your newsletter from market signals and keep it a little shorter. You still get something worth sending.
From: your TOMM writer· 10 days before your send date
Quick questions before your April newsletter →
Hey Sarah, just a few things before we write your April issue. Answer what's relevant, skip the rest.
Any listings, closings, or wins worth mentioning this month?
Anything happening locally your clients would find interesting?
How’s the mood out there? Buyers, sellers, the market generally?
Anything you want us to include or steer clear of?
No reply needed. We'll build from market data either way.
Start your free 3-day trial. Receive your first custom newsletter today.
$29/month after trial · No credit card required · Cancel anytime